After a brief career break traveling Australia with my partner, I took a freelance role at Trapeze Media—a creative digital marketing agency in the restaurant space. I was fortunate to work with another team of strong women led by an expert in her field who became my mentor as I expanded into wider marketing and grew my portfolio of food brands. This experience sparked my love for creative collaboration!

My social media career started at Kitch (formerly Kitch Media) - a space that combined my love of words and creativity with a passion for food, lifestyle, and hospitality brands. I loved that they were female-founded, run by an all-women team, and worked with some of the biggest names in the foodie space. I managed accounts, attended live events and restaurant launches, and ate a LOT of good food! I will always hold a special place in my heart for Natalie and the Kitch ladies.

jade

a little bit about

Social Media & Marketing Delivery that provides a consistent, nourishing environment where your marketing can evolve in harmony with your business, not in response to external pressures.

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Like my intensive strategy days… but deeper!
Organic content strategy is the core of how I work with brands. The approach focuses on building recognition first, intrigue second, and conversion naturally ~ without forcing “sales” energy.

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Intensive 1:1 Strategy Days designed to help you step out of overwhelm and into grounded confidence ~ giving you the coherence, structure and strategic direction your brand needs to move forward with ease.

Strategy Meets Soul

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My brand has shifted shape several times since its inception, and while my brand name, logo, and colors may have changed—the mission has not: to combine my passion for living a wholesome, wellness lifestyle with working alongside brands with soul and purpose.

At the end of 2022 I took the leap from secure employment to dive headfirst into running my own business.

The Visionary

Complete SOULcials

Ways To Work With Me

Take a deeper dive into my services.

Soul over stats.

As no two brand stories are the same, I design a strategy that is bespoke to the needs of your business leading with creating consistency & allowing the numbers to rise organically.

How I help you to grow your brand organically

I work with you to tell the story of your brand through a made-for-you strategy that encapsulates the essence of your business ~ it’s heart & soul.

Frequently Asked Questions

Each session is a focused, collaborative deep dive into your brand and marketing. We’ll work together to bring coherence to your messaging, content direction and overall strategy, leaving you with a clear plan you can confidently move forward with.

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What does a Strategy Meets Soul session include?

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Yes, ongoing support is available for a small number of clients who want continued guidance after a Strategy Meets Soul session or The Visionary 3-month strategy service. A core retainer provides a consistent, nourishing environment where your marketing can evolve in harmony with your business, not in response to external pressures. Add-ons such as a monthly blog, newsletter or content creation shoot can be layered in when deeper storytelling or additional visibility is needed.

Do you offer ongoing social media management?

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My work is centred around strategy, creative direction and thoughtful marketing support. I don’t offer administrative or technical tasks such as uploading blogs to your website, managing mailing lists, or handling back-end platform updates.

This ensures our time together is used for high-impact work, while implementation can be handled by you or your internal team.

Do you offer done-for-you admin or technical support?

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Not at all. While I don’t handle admin tasks directly, I provide clear guidance, structure and handover notes so implementation feels straightforward and supported, whether you’re doing it yourself or passing it to someone else.

Will I be left to figure out implementation on my own?

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Absolutely. Strategy Meets Soul sessions are particularly valuable if you want coherence early on, rather than relying on trial and error. Whether you’re building from the ground up or refining an existing brand, the work adapts to where you’re at.

Add Is this right for me if I’m a small or early-stage business?

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Simply get in touch via email and tell me a little about your business and what you’re looking for support with. From there, we’ll have a Connection Call to meet and explore what support feels right for you and the best next step to get started.

How do we get started?

"She’s fun, knowledgeable, full of energy and incredibly organised."

"Jade from Soulful Marketing is great to work with. She’s fun, knowledgeable , full of energy and incredibly organised. Jade helped me gain clarity and structure in my business, linked me up with excellent web designers to build a new website and supported me with fresh branding images.

She also helped me develop good marketing habits, including setting up consistent monthly newsletters. I felt supported every step of the way and would highly recommend her to anyone wanting clarity and creativity. "

Sarah Huntley
Sarah Huntley Coaching

"She puts her heart and soul into every project & it truly shows in the results."

I’ve known Jade since we were young, and even back then she stood out for her creativity and passion. Watching her grow and build her business, Soulful Marketing co has been amazing — and now having her work with me at my spa feels like everything has come full circle.

Jade has such incredible creative flair and a real passion for what she does. She puts her heart and soul into every project and it truly shows in the results. She’s super organised, professional, and always full of fresh ideas that perfectly capture the essence of my business.

What I love most is how she connects with everyone — my team adore her, and clients always comment on her warmth and friendly, approachable nature. She lights up the room when she walks in, always with a big smile and genuine enthusiasm.

Jade is an absolute gem — talented, reliable, and full of heart. I couldn’t recommend her more highly to anyone looking for marketing support. She’s simply brilliant at what she does and a wonderful person to have around.

Rachel B,
The Sanctum Spa

"she has, without question, made a difference to our business!"

"We've been working with Jade at The Soulful Marketing Co for a little over 3 months now and she has, without question, made a difference to our business. Clear, structured, efficient and brilliantly creative - we've enjoyed every bit of time spent with her. She's happy, fun and talented, what else do you want? Most importantly, she's taken time to understand our business, understand who we are, understand who our customers are and add's "soul" to our marketing efforts.

Dan H, Vitae Vi

"she's the queen of vibrant visuals and on setting up my email newsletters."


"I couldn't recommend her more highly - she's so easy to communicate with and so knowledgeable about marketing for creative businesses. Getting my emails to my mailing list going had been on my to-do list for so long, and it was such a weight off knowing they were sorted for me every week - I hardly ever had to suggest any changes as she just 'got it' right away!"

Katherine H, Sunshine SEO Studio

"Working with Jade had been like a guiding hand

helping me in my often overwhelming struggles with keeping up with social media content making and posting. Our mission together from the start was to help me feel empowered and Jade kept that focus for me on every session we've had to date. She heard my needs and that was a big step forward so thanks, Jade."

Susan C,
Cronin Art Studio


"I couldn't have grown my business as much if it wasn't for the brand that she has built"

I cant recommend Jade enough.

She is an absolute pleasure to work with. Building a brand and trying to get your vision and passion into fruition is tremendously excelled by Jade's professionalism and insight into capturing the true essence of bringing homemade Spanish Tapas to Chichester.

Teia C,
El Matador

"sharing her passion and expertise in marketing with so much energy"

"Jade helped me so much to put some structure and order into my marketing strategy; sharing her passion and expertise in this area with so much energy! She has a variety of skills, and especially supportive on setting up email sequences and making sure things are running smoothly!"

Laure-Mai E, Root Beginnings

“It's been an absolute pleasure working with Jade this year"

"The Social Media journey for me was terrifying. I felt totally out of my depth and was an absolute novice. Jade made me feel at ease throughout the whole process, kept me up to date, checked in regularly with calls and emails, and met deadlines she had set. During some of my own personal hurdles, Jade was happy to take the lead and keep things moving forward which was greatly appreciated."

Laurie M, Laurie Lousie Hair

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