Ideal if you’re craving coherence in your content & direction in your delivery from a tailor-made plan you’ll actually want to use.
Aligned SOCIAL MEDIA Strategy for Heart-Led Wellness & Lifestyle Brands.
For wellness & lifestyle brands ready to grow with coherence, not chaos.
You can be showing up consistently & still feel unsettled beneath the surface.
You’re posting. You’re visible. You care deeply about the work you bring into the world. And yet some months feel heavier than they should. Every launch requires effort. Every enquiry feels hard-won.
It can start to feel like your content only works when you’re actively pushing it, rather than quietly building recognition for you.
But what if your marketing didn’t rely on constant pressure?
What if you could share with the confidence that your content does what it needs to, introducing you in rooms you aren’t in, reaching the right people, warming them naturally, positioning you as the obvious choice before you ever sell?
That shift doesn’t come from posting more. It comes from alignment.
When your positioning is rooted, your messaging is clear, and your ecosystem works in harmony with your vision, your marketing begins to move differently.
You'll never again feel disheartened if your post only gets five likes, because you'll know that you shared your message with purpose, intention and soul.
That’s the work we do here.
This is a strategic approach for brands ready to take action & build momentum.
I work with purpose-led, wellness and lifestyle brands who want their marketing to feel aligned, soulful and genuinely reflective of who they are ~ not forced, frantic or formulaic. (basically, everything I dislike about traditional marketing)
At the heart of my work is strategy.
Because when you have coherence everything else flows more easily.
For Strategy, Coherence & Soulful Direction
The Visionary:
3-month Organic Content Strategy
£2,500
£833 per month
These sessions are designed to help you step out of overwhelm and into grounded confidence ~ giving you the coherence, structure and strategic direction your brand needs to move forward with ease.
Whether you’re feeling stuck, inconsistent, unsure what to post, or ready to elevate how your brand shows up, these sessions create space to zoom out, reconnect with your vision, and map a clear path forward, together.
Intensive 1:1
Strategy Day~
Strategy Meets Soul
Ideal if you’re craving: Coherence.
Direction. A plan you can actually use.
£555
Secure with a £111 deposit.
Not every growing brand needs more deliverables ~ sometimes you need experienced guidance, clear direction, and a trusted strategist in your corner.
By working with me, you gain access to thoughtful, high-level strategic thinking and guided coherence applied exactly where your business needs it most ~ so you can grow with authenticity, purpose and intention. (and zero burnout!)
The core retainer provides a consistent, nourishing environment and add-ons such as a monthly blog, newsletter or content creation shoot can be layered in when deeper storytelling or additional visibility is needed.
Strategic support that moves with your brand.
Social Media & Marketing Support ~ SOULcials
Starting at:
£700
3-month Organic Content Strategy
For Strategy, Coherence & Soulful Direction
Expanded 3-month Strategy ~ The Visionary
This is a strategic approach for brands ready to take action & build momentum.
I work with purpose-led, wellness and lifestyle brands who want their marketing to feel aligned, soulful and genuinely reflective of who they are ~ not forced, frantic or formulaic. (basically, everything I dislike about traditional marketing)
At the heart of my work is strategy.
Because when you have coherence everything else flows more easily.
Intensive 1:1 Strategy Day ~ Strategy Meets Soul
Like my intensive strategy days… but deeper!
An Organic Content Strategy to build out your brand’s online ecosystem.
Organic content strategy is the core of how I work with brands. The approach focuses on building recognition first, intrigue second, and conversion naturally ~ without forcing “sales” energy.
Each platform has a clear role to play. Reframing social media, email marketing, and the website as interconnected parts of one system, rather than standalone channels helps us to ‘zoom out’ and see what’s working & what needs to be reshaped.
What we ‘zoom in’ on may include:
- The core strategic pillars & storytelling direction.
- Expanded brand positioning & messaging refinement.
- Strategic social media planning that focuses on what feels good for you.
- The audience-brand connection & relationship-led marketing.
- Partnership marketing & where we might find space to collaborate with others.
- Aligning your marketing with your values, capacity and goals.
- Identifying what to simplify, refine or let go of.
Together we create the momentum now, & craft the foundations for long-term growth beyond the 3 months.
Perfect for you if:
~ You want to retain responsibility over your output but you desire gentle support & accountability from someone who ‘gets it’.
~ Staying in your own zone of genius ~ what YOU are the expert at ~ feels good to you, while allowing me to stay in mine & guide you.
~ You crave the reassurance of knowing your marketing is working for you - building trust, intrigue and momentum - even on the days you’re not actively selling.
~ You’re building something meaningful and want your strategy to feel supportive, spacious and sustainable… not pressured or performative.
Ideal if you’re craving:
Coherence.
Direction.
A plan you can actually use.
These sessions are designed to help you step out of overwhelm and into grounded confidence ~ giving you the coherence, structure and strategic direction your brand needs to move forward with ease.
Whether you’re feeling stuck, inconsistent, unsure what to post, or ready to elevate how your brand shows up, these sessions create space to zoom out, reconnect with your vision, and map a clear path forward, together.
What we focus on may include:
- Brand positioning & messaging refinement
- Content pillars & storytelling direction
- Strategic social media planning
- Audience connection & relationship-led marketing
- Aligning your marketing with your values, capacity and goals
- Identifying what to simplify, refine or let go of
These are deep-dive, collaborative sessions - not surface-level advice. You’ll walk away at the end of the half-day with a clear, directional plan of action that feels supportive, not overwhelming. (These days were created to fill up your cup, reminding you that you are the expert & you’re doing amazing things!)
Perfect for you if:
- You want to lead your own marketing with confidence & supportive guidance.
- You’re re tired of “throwing content out there” without a plan because you feel like you *should.*
- You need expert eyes on your brand and messaging from someone who specialises in looking at a brand as a whole eco-system.
- You desire a strategy that feels aligned, gentle & nourishes your relationship with your audience, not salesy & forceful.
Most clients book these sessions as a powerful reset or turning point in how they approach their marketing!
£555
Secure with a £111 deposit.
£2,500
£833 per month
Complete SOULcials
Luminary
2x blog posts
2x newsletters
5x posts
5x story sets
5x days engagement
monthly report
For visibility & authentic exposure.
~ Tailored for clients seeking a transformative, all-encompassing social media strategy.
Not every growing brand needs more deliverables ~ sometimes you need experienced guidance, clear direction, and a trusted strategist in your corner.
By working with me, you gain access to thoughtful, high-level strategic thinking and guided coherence applied exactly where your business needs it most ~ so you can grow with authenticity, purpose and intention. (and zero burnout!)
Social Media & Marketing Delivery
Within our ongoing support, we will:
Strengthen and refine your brand voice so your messaging feels rooted and recognisable.
Align your content with your wider business direction, so nothing feels disconnected or reactive.
Shape campaigns and launches with calm, intentional planning.
Bring clarity to decision-making, replacing guesswork with grounded strategy.
Ensure your social presence supports long-term growth, not short-term noise.
Why This Works:
Your business moves through seasons.
Some months call for visibility and momentum.
Others require refinement, reflection and recalibration.
The core retainer creates a stable foundation, consistent social media and marketing support that keeps your presence active, aligned and intentional.
From there, we build in what’s needed.
The core retainer provides a consistent, nourishing environment where your marketing can evolve in harmony with your business, not in response to external pressures.
Add-ons such as a monthly blog, newsletter or content creation shoot can be layered in when deeper storytelling or additional visibility is needed.
Everything is purposeful.
Add a monthly blog
Add a monthly News-letter
Add a monthly 2HR content shoot
+ £100
+ £150
+ £200
What you'll get:
~ 3 posts written with accompanying graphics + 3 sets of stories per week.
~ All content scheduled & shared on your behalf.
~ A snapshot monthly analytics report to measure performance.
£700pcm
It is my greatest passion in life to work with brands & people that I really align with. For me, there's nothing better than connecting with someone who has a shared vision of how marketing could be, some big, audacious goals and belief that collaboration over competition ~ will always win.
If this sounds like you too, we'll get on well!
jade
hey there, i'm
Who my soulful approach aligns with
You’ll feel at home with The Soulful Marketing Co if you’re a brand who:
~ Values connection & real relationships over quick wins.
~ Wants marketing to feel thoughtful and human.
~ Is ready to move away from “just posting”.
~ Sees strategy as an investment, not an afterthought.
Whether you’re seeking coherence through a focused session or longer-term support with implementation, my role is to help you market with intention, authenticity and purpose.
Let’s begin with a conversation
I intentionally keep my offerings simple and personalised because no two brands need the same thing.
If you’re curious about a half-day session, 3-month strategy, or exploring ongoing marketing support, I’d love to hear more about where you’re at and what you’re building.
My partnership program for brands & collaborations.
For every successful referral, I’ll gift you a £25 voucher of your choice.
Gratitude gesture
What My Clients Are Saying...
"Jade has an abundance of creativity, talent, vision, experience, and energy and is effortlessly easy to work with."
"You made it possible for me to provide an exceptional service to my clients and I appreciate you so much for that."
"I couldn't recommend her more highly - she's so easy to communicate."
"I have loved working with you on this, you have been so easy and fun to work with and I hope we get to work on another project together soon."
"If you're looking for someone who's not only incredible at what she does but also the loveliest person, look no further. After meeting through our mutual love of the digital nomad lifestyle I knew she was the perfect fit - she'll be a game-changer for your wellness, retreat or soulful brand."
🤎
"Content writing plays a huge part in business success and is often sidelined when under pressure, and Jade can take that headache away for you."